Episode #93: The Price You Pay For College

Why does college cost so much? What really goes on in financial aid offices in this country, and will going to college pay off in the end? These are all big questions we’ve explored before on this podcast, and in today’s episode, I’m speaking with an expert guest who has literally written the book on this important subject.

Ron Lieber is the author of The Price You Pay for College: An Entirely New Road Map for the Biggest Financial Decision Your Family Will Ever Make, and what he shares today will give you a very different perspective on all things money, as it relates to the college admissions process.

As you’ve heard me talking about in recent episodes, the Ivy League Formula Program is our intensive 6-month college consulting program, and it’s opening for enrollment very soon. Do keep in mind! We are only accepting 30 students this round, and it will only be open once or twice this year. To be notified when The Ivy League Formula Program opens up, you can put yourself on the waitlist at http://juliekimconsulting.com/waitlist, and Passion Project Bootcamp members will be given priority for the first spots that are available.

To learn the strategies that help our students get accepted into amazing colleges using their Passion Projects, check out our free training at https://juliekimconsulting.com/masterclass.

As always, if you have questions please reach out to our support team at info@juliekimconsulting.com.

I hope you find this episode informative and helpful as you explore the financial aspects of college. Remember, ultimately is it you that is responsible for the outcome you will achieve, and no one else. This is why I highly recommend picking up a copy of Ron’s book because it will be one of the best investments you (or your parents) will ever make as you embark on this journey.

Thanks for listening and see you next week with a brand new episode!



  • What prompted Ron to dive into the study of higher education and money
  • Why college costs have increased so much in recent decades
  • Whether or not he believes higher education is worth the financial costs that are required
  • Ron’s advice for parents on how to talk to their children about college and money
  • The ways that guilt and shame show up in this process, and what can happen as a result of these emotions


Every `{`college`}` system has its pluses and minuses, and the great thing about the American system is that pretty much anybody can go, and there’s a ton of choice.

There is no rule saying that everybody has to go to college at the same age of 18, and there is no rule saying that college is actually the best place to figure out what you want.
A big part of this process for families is being more emotionally honest with themselves about what it is that they may or may not be able or willing to spend `{`on college`}`.
Too much guilt can lead people to spend more than they need to and borrow much more than is healthy.


Getting into Ivy League & Top-tier colleges doesn’t require perfection.

I repeat: You do NOT have to be perfect.

You also don’t have to spend a million hours volunteering, get perfect test scores, or be a star athlete.

What is required is understanding How to STAND OUT.

Join me for the FREE #ACCEPTED Masterclass where you’ll learn:

Passion Project Bootcamp is a digital course where you get my proven framework to brainstorm, strategize, execute, and scale your Passion Project, so you can get into your Ivy League or Top-tier school of choice!

Using my 4-step framework, you’ll create your BEST Passion Project that will capture the attention of the college admissions officers you want to impress.


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By Julie Kim Ed.M Harvard University