Get ACCEPTED to your dream Ivy League & Top-tier Colleges!


Stand out in the competitive college admissions process.

If you’re reading this page, chances are that you’ve got a big goal to attend an Ivy League or Top-tier college. And I don’t have to tell you that to get into your dream school, you’re going to need to set yourself apart. 

But right now, you may be facing some huge obstacles to achieving your goal.

You might be...

  • Worried about canceled extracurriculars due to COVID-19
  • Overloading your schedule with extracurriculars to the point where you barely have time to study for your next big exam --- then wondering how you’re going to keep your grades up AND show the college admissions team that you’re “well-rounded” enough to get accepted. 
  • Scrolling Youtube, Quora and College Confidential for admissions advice but getting overwhelmed at all the conflicting information you find there. 
  • Stressing out over what passions and interests can make you stand out among thousands of other applicants. 
  • Starting to question if going for your dream is even worth it because the application process feels so heavy and hard!

If you see yourself in any of these situations, you’re probably going to want to read EVERY WORD on this page.

Especially if you’re longing for the day when you...

  • Submit your Ivy-League application confidently knowing that your academic record, extracurriculars and essay all paint you in the best possible light and make you a shoe-in for admissions. 
  • Get that big fat acceptance packet from your dream school saying, “You’re ACCEPTED!!!!” 
  • Celebrate your acceptance to your Dream Ivy League & top-tier colleges with your family and close friends, who are all patting you on the back and cheering you on as your hard work pays off! 
  • Walk around campus with a huge smile on your first day of college knowing that you’re on the right track for a future where you’re fulfilled and successful!


Hi! I’m Julie Kim, and over the past eleven years, I’ve worked with 700+ ambitious high school students to get them into Ivy League schools & Top-tier colleges and universities. 

Students like…

  • Melissa, who got accepted into Stanford, Princeton, and Columbia University by fearlessly pursuing her passions in female empowerment and gender equality. 
  • Nikki, who got accepted to Emory University and U. of Virginia even though she didn’t have the best GPA & SAT scores because she focused on creating a STEM and education-based Passion Project.
  • Tasman, who got accepted into UC Berkeley (Computer Science Program) by creating a clear and cohesive theme for his essays and application. 
  • Varun, who got accepted into UIUC, Georgia Tech, Rice University, and the University of Michigan using Passion Projects. 
  • Michelle, who regained her confidence from years of feeling confused and overwhelmed and got accepted into NYU Presidential Honors Program by creating a unique Passion Project about mental health.  

Are you noticing something that all of these successful students have in common?

Each of them worked with me to craft and pursue a Passion Project that would set them apart from the sea of applicants and get them admitted to the most desired schools on the planet.

What would it mean for YOU if you could get ACCEPTED into the most competitive colleges and universities in the country using your Passion Project?

The problem is, without understanding what Ivy Leagues & Top-tier colleges are looking for, the harsh but true reality is that you have a very slim chance of making the cut. 

The acceptance rate for Harvard University for the class of 2023 was just 4.5%

And that’s 4.5% of the world’s top-tier students because most people don’t even think of applying to a school like Harvard unless they’re stand-out students. 

And you might be making the mistake that so many Ivy League hopefuls make. . . burning yourself out by taking on as many extracurriculars as possible, and stretching yourself so thin that you’re hanging on to your sanity by a thread.

The problem with that approach is that you’re basically doing what everyone else is doing.

Which will get you the OPPOSITE result of what you truly desire: to stand OUT!

The fact that you’re still reading these words lets me know that you have the passion and ambition to get accepted into Ivy Leagues and Top-tier colleges.

And my guess is that you’re doing the best you can with the resources you have. 

But let’s face it: everyone is following the SAME strategies.

And you’ll never STAND OUT by being the SAME as everyone else!

So how do my students get accepted into the most competitive colleges and programs in the country?


My students achieve their goal of Ivy League and Top-tier admission by creating a PASSION PROJECT. 

Developing a Passion Project is the most effective way to get accepted into your dream school.

Your passion project will showcase your personality, interests, and initiative without spreading you too thin.

Remember that the top schools are actually not looking for well-rounded students as much as they are looking for a well-rounded class. 

So when you’ve got a Passion Project that showcases your unique perspective, skills, and talents, your chances of getting accepted into your dream school skyrocket.

AND HELPING YOU IDENTIFY AND EXECUTE YOUR PASSION PROJECT IS MY EXPERTISE.


HI! I’M JULIE!

My name is Julie Kim, and I help ambitious students get accepted into Ivy League and Top-tier schools by developing and executing a Passion Project. As a graduate of both USC and Harvard University, I know how challenging it can be to get into your dream school.

So I’m here to take the GUESSWORK out of the college admissions process and set you up for success!


You’ve got your own unique background and set of circumstances that may be weighing heavily on your mind as you think about applying for top schools. 

My own unique situation is that when I was in the second grade, my family and I immigrated to the United States from South Korea.  

My family did their best to give me a good life here in the United States, but as you can imagine, they had no clue how to advise me on the college admissions process. 

I had to figure things out on my own, and I followed the common advice I heard from all directions: “Get involved!” 

I loaded up my schedule with extracurricular clubs and activities while trying to stay on top of my AP coursework and study for my upcoming SAT exams. 

I was completely burnt out, and what’s worse, I had convinced myself that I was proud of being burnt out. Like it was what I should be doing as a high school student. Like getting minimal sleep and filling all my free time was an accomplishment of some sort.

And it felt that way, until I got really sick

So sick that I couldn’t show up for ANY of my finals that first semester of my junior year, which didn’t do wonders for my GPA. 

As the time to apply to my dream schools grew closer, I had this sinking realization: all my participation made me busy, but it wouldn’t make me stand out. 

I needed to take control of my own path again.

I needed to cut out any extracurricular activities and efforts that did not exactly align with my passion, and find one thing that did.

I started to volunteer at a local elementary school. There, I created my first Passion Project -- a program that focused on helping low-income students master math and literacy.

From then on, I focused on what I was truly passionate about. I wrote compelling essays about this Passion Project, and I reached out to professors about it.

P.S. I also started going to bed at a reasonable hour :-)

And when the time came to apply for university admissions, I didn't have a bunch of extracurriculars to list on my application. I hadn’t attended any summer programs. I didn’t do what everyone else was doing.

Instead, I demonstrated that I was an action-taker. I showed my dream school that I had passion and vision, and that I was willing to roll up my sleeves and make a real difference by supporting low-income students in mastering math and literacy in the real world. I showed that I wasn’t someone who just talked about or dreamed about change.

I instigated change!

I got accepted into USC and Harvard without the best GPA, because I showed them that I could take initiative and was determined to grow. My Passion Project said more about me than 100 extracurriculars or a 4.0 ever could.


It’s tempting to try to stand out by “getting involved” like I did, but you have the ability to get into your dream college WITHOUT running yourself ragged or burning out.

All it takes is one carefully-crafted and dynamically-executed

PASSION PROJECT

to show your dream Ivy League & Top-tier colleges who you really are.


Using Passion Projects, my 2019/2020 students

get ACCEPTED into colleges like:


  •  Stanford University
  •  Princeton University 
  • The University of Chicago
  •  Harvey Mudd College
  •  Rice University
  •  UC Berkeley
  • Boston University
  • Duke University
  • University of Virginia
  • UCLA
  • USC
  • Columbia University
  • UPenn
  • NYU
  • University of Michigan
  • Georgia Tech Aerospace

... and SO many more!

DON'T TAKE IT FROM ME!

LISTEN TO WHAT MY STUDENTS HAVE TO SAY ABOUT

THE PASSION PROJECT BOOTCAMP!!!

"I used to watch college reaction videos on Youtube and copying their strategies (which made me feel even more confused and overwhelmed). After enrolling in the Passion Project Bootcamp, I've already landed my dream research position and have a strong & unique strategy for my Ivy League & Top-tier application." - Anthony

"Do it! Passion Project Bootcamp was the BEST investment I ever made!" - Emily

And now it's YOUR TURN!

Introducing...

Create a stand-out Passion Project and get accepted into your dream Ivy League & Top-tier college!

YES, JULIE! I'M READY TO GET ACCEPTED!

Passion Project Bootcamp is our signature 1-Year College Consulting Program where you get my proven framework to brainstorm, strategize, execute, and scale your Passion Project, so you can get into your Ivy League or Top-tier school of choice!

Using my 4-step framework, you’ll create your BEST Passion Project that will capture the attention of the college admissions officers you want to impress. 


--> Whether you’ve never thought about creating a Passion Project and the idea is completely new to you . . . 

--> Or you’ve started on your Passion Project but not sure if what you’ve chosen truly reflects your unique ability to contribute value to the world (and your college of choice) . . . 

--> Or whether you’ve already started executing your Passion Project and you’re ready to SCALE it by getting published in magazines, garnering media attention, or even winning awards for your project . . .

Passion Project Bootcamp is for you!

WHAT'S INCLUDED?

  • 1 Year of College Consulting
  • One year of Monthly Live Q&A Sessions (to get your individualized questions answered)
  • 8 Units (Lifetime Access) To Getting ACCEPTED Into Your Dream Ivy League & Top-tier Colleges
  • Suprise training and resources throughout the year
  • Exclusive Facebook Group Community for Students & Parents Only

8 UNITS TO GET ACCEPTED

(Lifetime Access)

UNIT #1: THE SECRET TO STRATEGIZING YOUR THEME FOR YOUR APPLICATION

  • This is your critical first step to Ivy League and Top-tier school acceptance
  • Learn to stand out in the midst of thousands of applicants who all have near-perfect GPAs and elite-level test scores (that’s not enough to get you into your dream school, and what you’ll learn in this Unit can help you get accepted EVEN IF your grades and test scores aren’t perfect)
  • Colleges are looking for a well-rounded CLASS more than they want well-rounded students. In this Unit, you’ll nail down an unforgettable THEME for your application that will ensure you get remembered.

UNIT #2: THE FASTEST WAY TO BRAINSTORM YOUR PASSION PROJECT

  • Get crystal clear on your Passion Project so you stand out in the admissions project
  • Stop running yourself ragged in an effort to do a little bit of a lot of things, and instead find the ONE thing that will set you apart
  • Avoid Passion Project pitfalls that some students fall into when creating their big idea

UNIT #3: HOW TO EXECUTE YOUR PASSION PROJECT WITHOUT WASTING YOUR PRECIOUS TIME

  • Never feel alone or lost as you get step-by-step support with executing your Passion Project 
  • Know EXACTLY what to work on and WHEN to execute your Passion Project in plenty of time for admissions season
  • Colleges need EVIDENCE of your Passion Project --- not just words on an application. You’ll get equipped to show them PROOF of your efforts and impact with this Unit.

UNIT #4: DISCOVER HOW TO SCALE YOUR PASSION PROJECT SO THAT YOU INSTANTLY STAND OUT

  • Your Passion Project must be EXCELLENT to stand out for admissions officers. This unit will teach you how to SCALE your Passion Project and get visible in front of the admissions committee.
  • Many students create a website featuring their work, but that’s not enough. In this Unit, you’ll learn how to collaborate with other organizations so you add credibility to your Passion Project and dramatically increase your chances for acceptance to your dream school. 
  • You’ll get proven strategies for getting PUBLISHED as you pursue your Passion Project --- imagine how impressive your application will be when you can attach evidence of your work being covered by major media outlets and relevant publications. 

UNIT #5: THE EASIEST WAY TO LAND RESEARCH AND/OR INTERN POSITIONS (EVEN DURING COVID-19)

  • Landing a coveted research position at an Ivy League or Top-tier school can make you a shoe-in for a “Yes” when you’re applying for acceptance to your dream schools. 
  • You’ll get detailed instruction on EXACTLY how to reach out to top professors at your school of choice to secure these unique opportunities. 
  • Once you land your research position, you’ll be perfectly positioned to get a heartfelt and sincere recommendation letter from someone whose opinion MATTERS to the admissions committee. This can be the difference between a YES and a NO, so don’t overlook this step!

UNIT #6: THE SECRET TO NETWORKING WITH COLLEGE ADMISSIONS OFFICERS

  • Did you know that it’s possible to network with your dream schools’ college admissions officers? And if so, have you started doing it yet? 
  • Most students aren’t aware of how important it is to build personal connections with admissions officers . . . or worse yet, they don’t even think it’s possible! 
  • In this Unit, you’ll get step-by-step how-to guidance so you can benefit from these vital connections.

UNIT #7: WHAT THEY DON'T TELL YOU ABOUT THE BEST SAT & ACT PREP STRATEGIES

  • Get the top strategies for completing your test prep EARLY so you can focus on your Passion Project! You have a limited amount of time and it’s critical that you spend it where it matters most! 
  • Get a specific plan for WHAT exams you’ll need to take and WHEN you’ll need to take them --- NOTHING will slip through the cracks on my watch! 
  • Learn how to prep for your SAT / ACT / SAT II without spending thousands of dollars on tutors and test prep courses.

UNIT #8: THE SECRET TO CREATING A WINNING COLLEGE APPLICATION

  • Get the BEST practices for resumé-writing for college admissions 
  • Learn how to fill out your Common Application so that you appear UNcommon 
  • Create a recommendation-letter BRAG SHEET to give to anyone who writes a rec for you; with this document, you’ll get GLOWING recommendations and conquer one of the toughest parts of the admissions process
  • Build the perfect college list FOR YOU --- so you’re not wasting time filling out 10+ applications!

SO, HOW MUCH IS THE INVESTMENT?

Passion Project Bootcamp may not be cheap, but it shows you how to get the results you desire.

It's not some $15 college admissions how-to guidebook from Amazon or Barnes & Nobles.

It's a small investment in your education that pays huge returns in your future.

...One that will pay you back for the rest of your life.

...By letting you get accepted into your dream Ivy League & Top-tier colleges and living a life that you're proud of.

This 1-Year College Consulting Program will free you from being stuck and frustrated because I'm also going to teach you how to be more confident and stop stressing.

If you were to work with me in my 1:1 for one year, it would cost you $20,000+ but inside the Passion Project Bootcamp Program, I'm giving you all of my strategies, tips, and coaching (for ONE year) for only $2,497.

Investment for 1-Year College Consulting Program: $2,497.

And that's not everything.

I Have Some Extra "Gifts" For You!

The main 8 units AND monthly live Q&A sessions (for one year) will completely transform the way you approach your college admissions journey. But that's only the beginning.

When you join the Passion Project Bootcamp, you also get 4 MASSIVE Bonus Bundles to make your progress even faster and your success even easier, and tools that simplify everything you do!

Here they are!!


MORE TESTIMONIALS FROM MY STUDENTS!

HOW MY STUDENT USED HER PASSION TO GET ACCEPTED INTO PRINCETON, UPENN, AND STANFORD

HOW SHIVANGI BEAT THE 5% ACCEPTANCE RATE AND GOT ACCEPTED INTO USC WBB PROGRAM

ACCEPTED: NYU PRESIDENTIAL HONORS PROGRAM

“Julie, you’re bringing out the best out of my daughter. This is not something any other counselor can do and this is the kind of mentoring I was looking for . . . for my daughter. Thank you for not only helping my daughter in the college process but also being her true partner, keeping her motivated, and helping her discover her passions and much more.” - Michelle’s mom

ACCEPTED: EMORY UNIVERSITY & U. OF VIRGINIA

“You’ve impacted my daughter’s life so much. She’s more motivated and driven now. You’ve helped her regain her confidence, change her mindset, and see a different perspective in life. We will be forever grateful to you, Julie” - Nikki’s mom

ACCEPTED: STANFORD UNIVERSITY

“Julie! She got accepted into Stanford! Thank you for everything!!! - Melissa’s mom

ACCEPTED: STANFORD UNIVERSITY

ACCEPTED: U OF MICHIGAN ROSS BUSINESS, USC MARSHALL WBB, UC BERKELEY, UCLA

“I got accepted into University of Michigan Ross Business School, USC Marshall School of Business WBB Program (5% acceptance rate), UC Berkeley, and UCLA! I’m really really excited that I got into all of my dream colleges. I truly appreciate all the help and late nights we spent together to get all the essays and strategies perfected. Without your help, I probably would not have been accepted to these schools. Thank you!”- Shivangi

ACCEPTED: UIUC AND U OF MICHIGAN

“I got accepted into UIUC and U of Michigan Computer Science major!” - Abby

ACCEPTED: GEORGIA TECH (AEROSPACE PROGRAM), U MICHIGAN, UIUC, RICE UNIVERSITY

Thanks so much Julie for all of your help. I am really happy!! - Varun’s mom

ACCEPTED: PRINCETON, STANFORD, UPENN, DUKE

“Being told it was okay to follow my passions and not follow some plan of what other people had deemed was appropriate to do was really helpful!” - Melissa

ARE YOU READY TO GET ACCEPTED

INTO YOUR DREAM COLLEGE?


Frequently Asked Questions (FAQ)


I don’t know what my passion is - will this program still work for me?  

Absolutely. In fact, if you don’t yet know what your passion is and you haven’t started developing a Passion Project, you arguably need this program more than anyone else! Inside the 1-Year College Consulting Program, you’ll get all the information and strategies you need to identify your strengths, interests, and passion without feeling overwhelmed. 

As soon as you enroll, you’ll get access to a tried and tested framework that will help you brainstorm, strategize, execute and scale your Passion Project in a way that will make you stand out and capture major attention on your Ivy League and top-tier applications.

And of course, if you have any individual questions about your interests and passions, bring them to our Monthly Live Q&A sessions!

I don’t have the best GPA and SAT/ACT scores - can this program still work for me?

Yes. And if your GPA or test scores are an area of concern, that’s just another reason why it’s so important that you develop and execute a Passion Project. Personally, I was able to get accepted into both USC and Harvard with less-than-perfect GPA and SAT scores, and I’ve helped many students who didn’t have the TOP scores get into their schools of choice by focusing on their Passion Project. 

That being said, your GPA IS important, too...which is why we also cover how you can study and manage your time more effectively inside PPBC. My goal for you is that your test scores and transcripts improve WHILE you build and execute your Passion Project. That way, you’ll be undeniably worthy of getting into your dream school.

I’m currently in 8th or 9th grade. Am I too young for this program?

Definitely not. The earlier, the better. Ivy Leagues/Top-tier colleges are looking for how you foster your academic and personal interest over time! The earlier you start this process, the more CONFIDENCE and CLARITY you’ll have when it’s time to submit your applications! 

My family and I will be busy during the summer: traveling, summer programs, and preparing for SAT/ACT. Can the program still work for me? 

Of course. When you enroll, you get lifetime access to PPBC. That means you have immediate access to the materials and can review them whenever you choose, as many times as you choose. The program is self-paced and will be a resource for you as long as you need it.

What if I’m not aiming for Ivy League/Top-tier colleges?

No worries! While the program will support you getting a “Yes” when you apply for Ivy League and Top-tier universities, it will also help you stand out during the application process for schools that aren’t as exclusive. 

Passion Project Bootcamp will support you if you are a high school student who’s feeling overwhelmed and confused by the college admissions journey. You’ll get immediate access to a proven, step-by-step framework that will equip you to get accepted to YOUR #1 choice of college/university and also increase your chances of getting a merit-aid scholarship wherever you decide to apply.

What’s included in the Passion Project Bootcamp (PPBC)?

This is our 1-Year College Consulting Program. You'll get monthly live Q&A sessions, and 8 units (lifetime access) you can go through at your own pace. The 8 units will walk you step-by-step through my proven process for conquering the college admissions process. Because all students learn in different ways, we’ve given you a variety of resources inside the course. These include short, actionable, step-by-step video lessons, email templates for networking with professors and college admissions officers, digital workbooks to enhance your learning, excel spreadsheets to track different stages of your admissions journey, and additional resources to give you the best shot possible at getting into your dream school. You'll also be invited to an exclusive Facebook Group community for enrolled students and parents for peer support and collaboration!

How is the program delivered?

Your Monthly Live Q&A sessions will take via a video conferencing platform. Once you enroll in the Passion Project Bootcamp, you’ll get immediate access to all of our course materials inside your online portal. You’ll keep lifetime access to everything so that you can revisit lessons and resources as many times as you desire.

When does the program start?

As soon as you enroll! You work at your own pace.

Will I be able to ask questions to Julie?

Of course! You'll be invited to Monthly Live Q&As with Julie (yes, me!) for ONE YEAR! Bring any questions about your college admissions journey and Passion Project and let's get to work!

What happens after 1 Year?

Everything that you need to know about getting accepted into your dream Ivy League & Top-tier colleges will be implemented in one year. If you're in 9th or 10th grade, you'll also walk away with your 11th and 12th-grade college admissions strategies too! All the Monthly Live Q&A sessions will be recorded so that even when you're finished with the Passion Project Bootcamp, you can reference back easily. The best part is that even after 1 year is over, you get lifetime access to the 8 Units and all the bonuses!

Cookie-cutter college counseling programs charge $10,000+ and teach you how to create an application like everyone else’s. 

With the PASSION PROJECT™ BOOTCAMP, you’ll create a stand-out factor that gets you accepted into your dream school at a fraction of the investment.

A letter from Julie...

Before you go, let me share just a little bit more about how WE are connected. See, I went through the same process you’re about to go through not too many years ago. I remember how nerve-wracking it was. I felt confused...overwhelmed, and uncertain where to put my time and efforts. I figured it out, but I wish I’d had a guide to walk alongside me. 

All the effort was worth it though when I set foot on my dream campus. Following my passion and dreaming BIG has given me the beautiful life I have today. 

And I’ll never forget walking down the aisle at Harvard in tears to accept my diploma . . . and seeing my immigrant parents & grandma crying happy tears in the crowd. What a dream. What an amazing dream.

I know the fact that I was able to do this . . .means that you can do it too.

Life is too short to play small. You deserve to dream big! And you don’t have to do it alone.

Join me inside the Passion Project Bootcamp, and let’s go get your dreams together!

With smiles, love, and support,

Julie Ed.M Harvard University